
By Alabama NewsCenter Staff
World Food Championships announced today that it is teaming up with Auburn Heisman Trophy winner Bo Jackson in his third professional sports career: food sport.
A former star in both Major League Baseball and the National Football League, Jackson is one of just a few athletes to be named an All-Star in two professional sports.
“We’ve enjoyed working with some pro athletes in special challenges and judging spots before,” said Mike McCloud, president and CEO of WFC. “But we’ve never had someone of Bo’s caliber get fully integrated into our tournament with products that our food champs can compete with. It’s a great moment for WFC, and a very exciting development for food sport.”Since retiring from professional sports, Jackson has shifted his competitive focus into philanthropic efforts and entrepreneurial pursuits. Over the years, he has been successful in many business ventures, from opening a sports complex to creating a gourmet line of burgers.
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