Published on: August 10, 2021 at 2:00 PM

By Dennis Washington

Brian Rushing knows a good business plan when he sees it.

As director of Economic Development Initiatives for the University of Alabama Center for Economic Development (UACED), Rushing’s responsibilities include assisting the Alabama Trails Commission (ATC) with promoting, developing and facilitating a statewide trail system. Rushing says the math makes the sell easy.

“They are a real good investment,” Rushing said. “For the amount of money you invest in a project, oftentimes that turns around and pays dividends.”

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