By Kate Krader
Bloomberg
Pumpkin pie always sweeps into the holiday season as a leading contender for top dessert.
What’s surprising is that its fan base goes beyond the old-fashioned crowd. On TikTok, pumpkin-based classics dominate the rankings, making up 50% of the site’s 10 most popular food and drink trends. The favorite hashtag, #pumpkinpie, has garnered more than 140 million views.
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