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By Mark Gurman
Bloomberg
Apple Inc. unveiled its latest range of iPhones, a product line that Wall Street expects will kick off a new cycle of sales growth for the world’s largest technology company.
At a virtual event Tuesday hosted by Alabama native and Apple CEO Tim Cook, the company showed off the iPhone 12 in black, red, blue, green, and white with a 6.1-inch screen. It starts at $799. A smaller version, the iPhone 12 mini, costs $699. The phones use aluminum sides.
There’s also an iPhone 12 Pro, starting at $999 and an iPhone 12 Pro Max that costs at least $1,099, both with stainless steel edges. The Max has a 6.7-inch screen, Apple’s largest ever, while the regular Pro has a 6.1-inch display. They come in blue, gold, graphite or silver.
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